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Results

Digital Marketing Results Compared With a Recorded Baseline

Each figure on this page is shown with its context: where the business started, which services were used and how long it took. We never count impressions or activity as a result.

  • Starting figures recorded before any change
  • Tracking tested before we rely on it
  • Verified and illustrative content labelled clearly
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Our record

What Do the Scalelixa Numbers Show?

These company-wide figures each come with a short note on exactly what they measure.

Clients worked with
300+Clients worked withBusinesses in 18 industries that we have delivered work for.
Years in business
10+Years in businessMore than ten years of building marketing and technology systems.
Clients retained
96%Clients retainedClients who renew each year, with no long-term contract.
Average rating
4.9Average ratingThe mean score clients give our work and communication.
Client revenue tracked
$12M+Client revenue trackedRevenue attributed through tracking that we set up.

Each case in detail

What Work Produced Each Result?

For each business you can see its starting position, what the data showed, the changes we made and the outcome.

The examples below are composites showing how our services work together and the outcomes they aim for, and they do not describe individual named clients. Named and sourced case studies will take their place once clients agree.

  • Representative example

    312K

    Organic clicks

    Ecommerce brand, New Zealand

    12 months

    Ecommerce

    Organic clicks: 312K in 12 months

    Where things stood

    Organic visits went mainly to the homepage and a handful of older blog posts, and the product categories that earn the revenue hardly ranked at all.

    What the data revealed

    Search data revealed thousands of searches a month for category terms that no page on the site targeted.

    Our actions

    • Reorganised the category structure around what buyers search for
    • Built and optimised a landing page for each category
    • Made slow templates faster and resolved crawl problems
    • Ran paid search on priority terms while organic positions improved
    ServicesSEOContent MarketingWeb DesignPerformance Marketing
  • Representative example

    5.6x

    Return on ad spend

    DTC fashion brand, Canada

    9 months

    Fashion ecommerce

    Return on ad spend: 5.6x in 9 months

    Where things stood

    Ad spend had doubled within a year while return on ad spend kept falling, because the same small set of ads was shown to every audience.

    What the data revealed

    Order data showed that the most valuable customers reacted best to product-led creative and early access offers.

    Our actions

    • Restructured prospecting and retargeting campaigns
    • Set up a weekly cycle of creative tests
    • Created audiences based on repeat buying behaviour
    • Added segmented follow-up emails for active shoppers
    ServicesPerformance MarketingSocial MediaBrandingEmail Marketing
  • Representative example

    43%

    Lower cost per lead

    Healthcare group, United Kingdom

    4 months

    Healthcare

    Lower cost per lead: 43% in 4 months

    Where things stood

    Paid search brought in enquiries, but wide keyword targeting and one generic landing page made each lead costly.

    What the data revealed

    Broad-match keywords and clicks from outside the clinics' local areas accounted for most of the wasted budget.

    Our actions

    • Narrowed keyword and location targeting
    • Created a landing page for each treatment
    • Rewrote ad copy to match what each landing page offered
    • Set up full tracking for calls and form submissions
    ServicesPerformance MarketingWeb DesignContent Marketing
  • Representative example

    28+

    Hours saved each week

    B2B software company, United States

    6 weeks

    SaaS

    Hours saved each week: 28+ in 6 weeks

    Where things stood

    Sales reps scored each inbound lead manually, copied details into the CRM and wrote every follow-up from a blank page.

    What the data revealed

    Nearly all of those steps followed fixed rules, which meant they could run automatically with a rep signing off the final decision.

    Our actions

    • Automated lead scoring and company data enrichment
    • Sent each lead to the correct rep along with its full history
    • Created and updated CRM records without manual entry
    • Drafted personal follow-ups for a person to review
    ServicesAI AutomationCustom SoftwareEmail Marketing
  • Representative example

    72%

    Faster reporting

    Logistics platform, UAE

    10 weeks

    Logistics

    Faster reporting: 72% in 10 weeks

    Where things stood

    The weekly report meant gathering numbers from spreadsheets, inboxes and three different tools, so issues came to light days after they started.

    What the data revealed

    The team was rebuilding the same twelve or so figures by hand each week.

    Our actions

    • Built one dashboard for operations
    • Linked automatic data feeds from each source
    • Set alerts for exceptions and breached thresholds
    • Showed the team how to run reviews from live data
    ServicesCustom SoftwareAI AutomationWeb Design
  • Representative example

    186%

    More qualified leads

    Home services network, Australia

    8 months

    Home services

    More qualified leads: 186% in 8 months

    Where things stood

    The company covered several regions yet depended on paid leads, and it had little organic presence beyond its home city.

    What the data revealed

    A review of competitors showed high local search demand that the website had no pages to capture.

    Our actions

    • Reorganised the site by service and by service area
    • Published optimised pages for each location
    • Improved local SEO and the Google Business Profiles
    • Made quote requests easier to find on each page
    ServicesSEOWeb DesignContent Marketing

How we measure

How Do We Know the Work Adds Value?

We compare every result with a figure recorded before the work began, because a result with no starting point proves nothing. These are the rules we follow.

  1. 01

    Log a baseline

    We note your starting figures from your own data, such as cost, traffic, conversion rate or hours spent, before we change anything.

  2. 02

    Test the tracking

    We check analytics, pixels and CRM data from start to finish before any number feeds a decision or a report.

  3. 03

    Name the source

    Ad platforms, analytics and CRMs rarely agree. For each engagement we state which source counts as the reference.

  4. 04

    Report on a schedule

    Ongoing work gets a monthly review and projects get a report at each milestone, each one compared with the baseline.

  5. 05

    Be open about limits

    Seasonal swings, competitor moves and changes in your business all affect results, and we point these out instead of hiding them.

Verified projects

Would you like evidence you can inspect yourself?

The portfolio holds 9 verified client projects as they were launched, covering websites, online stores, web applications, desktop software and browser extensions.

Open the portfolio

FAQ

Common Questions About Our Results

Plain answers on what is verified, what is illustrative and what you can expect.

  • Client quotes are never made up
  • Every result has a baseline
  • Vanity metrics are never counted as outcomes
Do these results come from real clients?

The track record figures, including clients worked with, retention and revenue tracked, are real company numbers. The six detailed examples are composites showing how our services work together and the results they aim for. Each carries a clear label, and named case studies will replace them as clients give approval.

Why are the clients behind each result not named?

Many clients want to keep their figures private, so we publish a name only with written consent. To see work for yourself, visit our portfolio, which shows verified client projects as they were launched.

What kind of results should we expect?

Results depend on your market, your starting point and your budget, so we do not quote figures in advance. The free audit uses your own data to set realistic targets for your business.

How soon do results appear?

Paid media and conversion improvements can show gains within a few weeks. Automation starts saving time the day a workflow goes live. SEO and content normally need three to six months to gather pace, and they keep growing after that.

Where will we see our results?

You will have a live dashboard showing the agreed metrics and a monthly review with a senior specialist, who explains what changed, why it changed and what comes next.

Talk to the team

What Is Holding Your Growth Back?

Let us know where marketing, operations or technology is getting in the way. Each message is read by a senior specialist, who replies with a practical next step within one working day.

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