Conversion Rate Optimization
Conversion Rate Optimization Services That Earn More From the Traffic You Have
Get more from your current visitors before paying for extra ones. We pinpoint where people hesitate and leave, then test changes that turn a larger share of them into leads and customers.
- Research first, using analytics, heatmaps, recordings and user feedback
- Statistically sound A/B tests that end arguments with data
- Each winning test lowers costs across every channel
Book Your Free Growth Audit
Let us know what is slowing your growth. A senior specialist responds within one working day.
About CRO
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is a structured method for raising the share of website visitors who complete a chosen action, such as buying, booking or sending an enquiry. It uses data analysis, user research and controlled experiments to find and remove whatever stops people from converting.
CRO lifts the value of every visit, so it raises the return from SEO, paid media, email and social all at once. If your conversion rate doubles, the cost of each customer halves.
As a digital marketing agency that also builds websites and manages campaigns, we research, design, develop and test changes in a single continuous cycle, with no handovers to slow things down.
Key facts
- First step
- A free audit and written plan
- First deliverable
- Inside one week
- Contract
- Rolling monthly
- Reporting
- Live dashboard and a monthly call
- Owner
- A named specialist
Does this sound familiar?
Is Your Website Leaking Conversions?
Your website is probably leaking conversions, because most sites lose much more revenue to friction than their owners expect.
Lots of visitors, few conversions
Traffic comes in from every channel, but only a small share ever enquires or buys.
Checkouts and forms abandoned
People begin a purchase or form, then drop out just before the end.
Acquisition costs keep rising
Advertising costs more each quarter while conversion rates stay where they were.
Redesigns driven by opinion
Changes happen because someone likes them, without data to back them up.
A weak mobile experience
Mobile visitors convert far less often than desktop users, although they make up most of your traffic.
No habit of testing
You have never run a proper A/B test, so there is no way to know which changes help.
What you get
What Do Our CRO Services Include?
Our CRO services include a full optimisation programme, from diagnosis through to proven wins.
CRO audit
A complete review of analytics, funnels, page speed, UX and messaging that shows where visitors leave and why.
User research
Heatmaps, session recordings, surveys and user tests that explain why visitors act the way they do.
A/B and multivariate testing
Experiments based on clear hypotheses, then designed, built and analysed with proper statistical care.
Landing page optimisation
Campaign landing pages designed and built to convert, then tested on an ongoing basis.
Checkout and form optimisation
Friction taken out of checkouts, booking flows and lead forms, which is often the quickest path to more revenue.
UX and copy improvements
Sharper value propositions, clearer calls to action and trust signals at the points where people hesitate.
Our process
How Does Our Conversion Rate Optimization Process Work?
Our CRO process is a disciplined testing cycle in which each month builds on what the previous one taught us.
- 1
Analytics and tracking audit
Week 1We confirm tracking is accurate, map your funnels and record baseline conversion rates at every key step.
- 2
Research and insights
Weeks 1 to 3Heatmaps, recordings, surveys and an expert UX review uncover the friction points that cost the most.
- 3
Prioritised test roadmap
Week 3We rank hypotheses by likely impact, confidence and effort, so the largest opportunities are tested first.
- 4
Design, build and test
OngoingOur team designs and develops each variation, then runs it as a controlled experiment until the result is conclusive.
- 5
Implement and learn
MonthlyWinning versions become permanent, and every outcome, positive or negative, informs the next test.
The first step costs nothing.
Receive the audit and written plan, then choose whether to go ahead with us.
Results we track
How Do We Measure CRO?
We measure CRO by revenue lift and report on the changes that reach your bottom line.
- Conversion rate at each funnel step
- Revenue per visitor
- Average order value
- Form and checkout completion
- Test win rate
- Effect on cost per acquisition
Each engagement begins with a recorded baseline.
We measure your current position before we change anything. Each month we report against that starting point, so you can see what moved and the reason it moved.
Our measurement methodTools and platforms
Which Tools Do We Use for CRO?
Where we can, we work inside the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- Google Analytics
- Hotjar
- Microsoft Clarity
- Optimizely
- Google Tag Manager
- Looker Studio
- Figma
- Shopify
- WordPress
All product names and logos belong to their owners and appear here only to show which tools we use.
Industries
Which Sectors Do We Deliver This For?
Buying habits differ by industry. We already have tested approaches for this service in the sectors below.
- Ecommerce
- SaaS
- Fashion
- Fintech
- Financial Services
- Healthcare
- Education
- Hospitality
- Real Estate
Why Scalelixa
Why Work With Our CRO Agency?
Research comes before redesign
Each test begins with evidence on how visitors behave, gathered on your own site.
In-house design and development
Our designers and developers build variations fast, so the programme keeps moving.
Honest statistics
Tests run until they reach significance, and we never declare a winner early to flatter a report.
Every channel gains
A higher conversion rate cuts your cost per acquisition in SEO, paid media, email and social together.
How we can work together
Which Engagement Model Fits You?
We scope every engagement after the free audit, so your budget goes only to work that affects your numbers. Ongoing work runs on a rolling monthly basis.
CRO Audit
Suits: finding your largest conversion leaks
- Funnel and analytics review
- Analysis of heatmaps and recordings
- UX and messaging assessment
- Fixes and tests in priority order
- Most popular
CRO Programme
Suits: sites with steady traffic that are ready to test
- Continuous user research
- A/B tests designed and built monthly
- Rollout of winning versions
- Monthly results report
Landing Page Optimisation
Suits: paid campaigns that have to convert
- Design and build of campaign landing pages
- Messaging matched to your ads
- Ongoing landing page tests
- Tracking of cost per acquisition
Unsure which suits you? Begin with the free audit and we will suggest one.
FAQ
Common Questions About CRO
What clients usually want to know before this service begins.
How much traffic does CRO need?
A/B tests need enough conversions for reliable results, which normally means several hundred conversions a month on the page being tested. Sites with less traffic still gain a lot from a CRO audit and research-based improvements without formal split tests.
How soon does CRO produce results?
Quick fixes from the audit can raise conversions within weeks. A single A/B test usually runs for two to six weeks. The largest gains come from a steady programme over several months, where each win adds to the one before.
Can A/B testing damage our SEO?
No. A/B testing that is set up correctly, without cloaking, follows Google's guidelines and does no harm to SEO. Winning changes frequently improve engagement signals as well.
What counts as a good conversion rate?
A good conversion rate varies a lot by industry, traffic source and what you count as a conversion. We benchmark your own funnel and improve it one step at a time instead of chasing an industry average.
Do you test small tweaks or full page redesigns?
We do both. Some tests cover small elements like headlines, calls to action or form fields, and others test full page redesigns. The research tells us which approach will have the most impact.
How does CRO fit with our paid media and SEO?
CRO makes each channel more efficient. Higher conversion rates lower cost per acquisition in paid media and raise the value of organic traffic, so CRO is often the best first investment before buying more traffic.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one because they draw on the same data and follow the same plan.
Web Design & Development
Quick, search-friendly websites planned from the first sketch to turn visits into enquiries.
Core Web VitalsUX & UINext.js & WordPressPerformance Marketing & Paid Media
Campaigns on Google, Meta and LinkedIn run against a target cost per acquisition.
Meta AdsGoogle AdsLinkedIn AdsEmail Marketing & Automation
Automated sequences that win back abandoned carts, warm up leads and bring former customers back.
FlowsNewslettersCRM sync
Talk to the team
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. Each message is read by a senior specialist, who replies with a practical next step within one working day.
- No obligation
- A written plan within a week
- A reply inside one working day