5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months
Social Media Marketing
Social Media Marketing Services That Grow Audiences Ready to Buy
We plan, produce and run organic and paid social on Instagram, Facebook, LinkedIn, TikTok and YouTube, growing the right following and guiding it toward a purchase within one funnel you can measure.
- Content shaped for each platform's audience and format
- Organic and paid social planned side by side
- Reports on the leads and sales that social produces
Book Your Free Growth Audit
Let us know what is slowing your growth. A senior specialist responds within one working day.
About Social Media
What Is Included in Social Media Marketing?
Social media marketing is the use of platforms such as Instagram, LinkedIn, TikTok and Facebook to build awareness, trust and demand through content, community management, creators and paid ads. Its purpose is to convert attention into paying customers, and posting volume is only a means to that.
As a social media marketing agency, we handle each platform as its own channel with a distinct audience and content style, and link them all to one clear funnel so that followers turn into leads and then buyers.
As a full-service digital marketing agency, we make sure your social content draws on SEO insight, gets support from paid campaigns and feeds into email, so it never operates in isolation.
Key facts
- First step
- A free audit and written plan
- First deliverable
- Inside one week
- Contract
- Rolling monthly
- Reporting
- Live dashboard and a monthly call
- Owner
- A named specialist
Does this sound familiar?
Is Social Media Only Making Noise for Your Brand?
Social media is likely costing you time without a return if the signs below look familiar.
Posts with nothing to show
You post regularly, but engagement stays low and never leads to enquiries.
No time to keep going
Content lands on whoever happens to be free, so quality and consistency slip.
One post for every platform
The same post is copied to each network, and it suits none of them.
An audience that never buys
The audience keeps growing, but it is not made up of the people who buy from you.
Budget spent boosting the wrong posts
Boosted posts use up budget with no plan for audiences or conversion.
Comments and DMs left waiting
Questions and possible leads go unanswered while prospects look elsewhere.
What you get
What Does Our Social Media Management Include?
Our social media management brings strategy, creative, community and paid social together in a single programme.
Social strategy and content calendar
Choice of platforms, content pillars, posting frequency and a monthly calendar built around your campaigns and launches.
Content creation
Graphics, carousels, short videos and captions made for each platform by our designers and copywriters.
Community management
Prompt replies to comments and messages, with leads passed to your sales team and common questions recorded.
Paid social advertising
Campaigns on Meta, TikTok and LinkedIn that extend the reach of your strongest content and retarget engaged people.
Creator and influencer campaigns
Sourcing, briefing and managing creators whose followers match your buyers, with performance tracked clearly.
Social listening and insights
Watching conversations about your brand, competitors and sector to catch opportunities and risks early.
Our process
How Does Our Social Media Marketing Process Work?
Our social media process follows a repeatable monthly cycle that keeps quality high and turns every month into new learning.
- 1
Audit and audience research
Week 1We look at your channels, competitors and audience data, and benchmark current reach, engagement and conversions.
- 2
Strategy and brand voice
Week 2We agree platforms, pillars, voice and funnel goals, together with a paid social plan and budget.
- 3
Content production
MonthlyWe create a full month of content and send it for approval well in advance, so nothing is rushed.
- 4
Publish, engage and promote
DailyPosts go out on schedule, conversations are handled and the best performers get paid support.
- 5
Report and refine
MonthlyWe review what produced engagement, leads and sales, then shape the following month's plan around it.
The first step costs nothing.
Receive the audit and written plan, then choose whether to go ahead with us.
Results we track
Which Social Media Results Matter?
The social media results that matter are the ones below. We report vanity metrics too, but these are what we optimise for.
- Leads and sales from social
- Growth in engaged audience
- Engagement rate
- Cost per result (paid)
- Website traffic from social
- Response time to DMs
Composite examples of this service working alongside others. We will replace them with named case studies once clients approve publication.
Tools and platforms
Which Tools Do We Use for Social Media?
Where we can, we work inside the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- TikTok
- YouTube
- Meta Ads
- Hootsuite
- Buffer
- Figma
All product names and logos belong to their owners and appear here only to show which tools we use.
Industries
Which Sectors Do We Deliver This For?
Buying habits differ by industry. We already have tested approaches for this service in the sectors below.
- Fashion
- Hospitality
- Ecommerce
- Education
- Nonprofits
- Real Estate
- Dental
- Healthcare
- Automotive
Why Scalelixa
Why Work With Our Social Media Marketing Agency?
Strategy comes before content
Each post plays a part in your funnel, such as awareness, trust or conversion, and is measured on that part.
Creative made in-house
Designers, video editors and copywriters work in one team, so content is on-brand and quick to produce.
Organic and paid combined
Organic posts show us what connects with people, and paid social takes it to the right audiences.
Linked to sales
We capture and route leads from comments and DMs, and connect results back to revenue.
How we can work together
Which Engagement Model Fits You?
We scope every engagement after the free audit, so your budget goes only to work that affects your numbers. Ongoing work runs on a rolling monthly basis.
Social Strategy
Suits: in-house teams that need a direction
- Audit of channels and competitors
- Brand voice and content pillars
- Content plan for 90 days
- Templates and posting guide
- Most popular
Managed Social Media
Suits: brands that want a steady, high-quality presence
- Content created every month
- Scheduling and publishing
- Community management
- Monthly analytics and review
Social Growth Programme
Suits: brands treating social as a sales channel
- All of Managed Social Media
- Paid social campaign management
- Short-form video production
- Creator partnerships
Unsure which suits you? Begin with the free audit and we will suggest one.
FAQ
Common Questions About Social Media
What clients usually want to know before this service begins.
Which social platforms should our business use?
Your business should be on the platforms your buyers use most. B2B brands tend to gain most from LinkedIn, while consumer brands usually concentrate on Instagram, TikTok and Facebook. We suggest a focused mix after reviewing your audience and goals, because doing two platforms well beats doing five badly.
How many posts do you produce each week?
Usually three to five posts per platform each week, depending on the platform and your goals, along with stories or short videos where they fit. The strategy sets the exact frequency.
Can we approve posts before they go live?
Yes. Each month's content appears in a shared calendar ahead of time, with room for your comments and sign-off before anything is published.
Do you produce video?
Yes. We make short videos such as reels, TikToks and shorts from footage you provide, stock footage, motion graphics or shoots we arrange.
How do you work out the ROI of social media?
We follow website traffic, leads, sign-ups and sales from social using UTM tags, platform pixels and your CRM, alongside engagement and reach, so you can see how much revenue social contributes.
Does the service include paid social?
Paid social is part of the growth programme and can also be added to managed social. Ad spend goes directly to the platforms and is kept separate from our management fee.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one because they draw on the same data and follow the same plan.
Performance Marketing & Paid Media
Campaigns on Google, Meta and LinkedIn run against a target cost per acquisition.
Meta AdsGoogle AdsLinkedIn AdsContent Marketing
Articles and assets that answer the questions buyers ask and hold rankings for years.
ArticlesLead magnetsEditorial plansBranding & Graphic Design
Identity systems that make your brand easy to remember and the next step clear to each visitor.
IdentityGuidelinesCampaign creative
Talk to the team
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. Each message is read by a senior specialist, who replies with a practical next step within one working day.
- No obligation
- A written plan within a week
- A reply inside one working day