5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months
Email Marketing & Automation
Email Marketing Services That Keep Customers Coming Back
We set up the automated sequences and campaigns that turn single purchases into repeat business and cold leads into sales conversations, then test and improve them every month.
- Automated flows that bring in revenue around the clock
- Segments based on what each subscriber does
- Deliverability configured correctly, so mail lands in the inbox
Book Your Free Growth Audit
Let us know what is slowing your growth. A senior specialist responds within one working day.
About Email Marketing
Why Does Email Marketing Earn Such High Returns?
Email marketing is direct communication with subscribers and customers through automated sequences and planned campaigns. You own the list and each send costs very little, so email regularly produces some of the best returns in digital marketing.
Our email marketing agency puts marketing automation first. Welcome, abandoned cart, post-purchase and nurture flows run by themselves every day, and campaigns are layered on top of them.
Because we are a digital marketing agency, email is linked to your website, CRM, paid media and content, so each subscriber receives the right message at the right time.
Key facts
- First step
- A free audit and written plan
- First deliverable
- Inside one week
- Contract
- Rolling monthly
- Reporting
- Live dashboard and a monthly call
- Owner
- A named specialist
Does this sound familiar?
Is Your Email List Earning Less Than It Could?
Your email list is probably underperforming, since most businesses miss a large share of email revenue without noticing.
Newsletters and nothing else
With no automated flows, each sale relies on someone remembering to press send.
Abandoned carts ignored
Shoppers leave without buying and never hear from you afterwards.
The same email for everyone
All subscribers get an identical message whatever their interests or behaviour.
Messages going to spam
Open rates are dropping because authentication and list cleaning were never done properly.
Leads cooling off
Enquiries that are not ready yet get no follow-up and forget you exist.
No view of email revenue
You cannot tell how much email earns, so it never gets the attention it should.
What you get
What Do Our Email Marketing Services Include?
Our email marketing services include strategy, automation, design, copy and optimisation, managed from start to finish.
Marketing automation flows
Welcome, browse abandonment, cart recovery, post-purchase, win-back and lead nurture sequences, each built and tested.
Campaigns and newsletters
Promotional and editorial sends planned in a calendar, then written and designed to win clicks and sales.
Segmentation and personalisation
Audiences based on purchase history, behaviour and lifecycle stage, so each email feels relevant to the reader.
Deliverability management
SPF, DKIM and DMARC configuration, list cleaning and sending habits that keep your mail out of spam folders.
Ecommerce email
Product recommendations, back-in-stock and replenishment emails connected to Shopify and WooCommerce.
A/B testing and optimisation
Ongoing tests of subject lines, content, offers and send times, with the winners applied across your flows.
Our process
How Do We Build Your Email Programme?
We build your email programme by launching the automations that earn revenue first, then adding campaigns and ongoing improvement.
- 1
Email audit and baseline
Week 1We check your platform, list health, deliverability, current flows and how much revenue email brings in today.
- 2
Strategy and segmentation
Week 2A flow map, segmentation plan and campaign calendar, ordered by revenue potential.
- 3
Build core automations
Weeks 2 to 5We write, design, build and test the most valuable flows, beginning with welcome and cart recovery.
- 4
Campaigns and list growth
OngoingCampaigns go out on a regular schedule while sign-up forms and lead magnets grow the list.
- 5
Test and optimise
MonthlyMonthly tests and reports lift open, click and conversion rates across flows and campaigns.
The first step costs nothing.
Receive the audit and written plan, then choose whether to go ahead with us.
Results we track
How Do We Measure Email in Revenue?
We measure email by the revenue it produces. Open rates are useful signals, but revenue is the result we report.
- Revenue from email
- Revenue per subscriber
- Flow conversion rates
- Click-through rate
- List growth rate
- Inbox placement and deliverability
28+
Representative exampleHours saved each week
B2B software company, United States6 weeks
Composite examples of this service working alongside others. We will replace them with named case studies once clients approve publication.
Tools and platforms
Which Tools Do We Use for Email Marketing?
Where we can, we work inside the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- Klaviyo
- HubSpot
- Mailchimp
- ActiveCampaign
- Brevo
- Shopify
- WooCommerce
- Zapier
All product names and logos belong to their owners and appear here only to show which tools we use.
Industries
Which Sectors Do We Deliver This For?
Buying habits differ by industry. We already have tested approaches for this service in the sectors below.
- Ecommerce
- Fashion
- SaaS
- Education
- Nonprofits
- Hospitality
- Financial Services
- Agriculture Technology
- Healthcare
Why Scalelixa
Why Work With Our Email Marketing Agency?
Automation comes first
We put flows that earn money every day ahead of adding more campaigns to your calendar.
Writing and design in-house
Our writers and designers produce emails that match your brand voice and get clicked.
Joined-up data
We connect email with your store, CRM and website, so segments and triggers follow real behaviour.
Deliverability know-how
We handle authentication, warm-up and list cleaning properly, which protects your sender reputation for the long run.
How we can work together
Which Engagement Model Fits You?
We scope every engagement after the free audit, so your budget goes only to work that affects your numbers. Ongoing work runs on a rolling monthly basis.
Email Audit and Flow Setup
Suits: businesses new to automation
- Audit of the account and deliverability
- Core automation strategy
- Welcome and cart recovery flows set up
- Baseline performance report
- Most popular
Managed Email Marketing
Suits: brands that want email run for them
- Full flow library built and maintained
- Campaigns written and designed monthly
- Segmentation and list growth
- Monthly tests and reporting
Lifecycle and CRM Automation
Suits: complex funnels and B2B nurturing
- All of Managed Email Marketing
- Integration with CRM and lead scoring
- Nurture and sales-support sequences
- Lifecycle strategy across channels
Unsure which suits you? Begin with the free audit and we will suggest one.
FAQ
Common Questions About Email Marketing
What clients usually want to know before this service begins.
Which email platform is right for us?
The best platform depends on your business. Klaviyo is strong for ecommerce, HubSpot fits B2B and CRM-led firms, and Mailchimp or Brevo cover simpler needs well. We can work in the platform you have or help you move if it is limiting you.
How often should we send to our list?
Most brands do well with one to three campaigns a week plus automated flows running in the background. The ideal frequency depends on your audience and content, so we test it instead of guessing.
Can you help us build a bigger email list?
Yes. We design sign-up forms, pop-ups and lead magnets and link paid and organic campaigns to list growth, always with permission-based methods that protect deliverability.
How soon does email marketing bring in revenue?
Automated flows such as cart recovery and welcome series often bring in revenue within weeks of going live. The programme grows in value as the list and the flow library expand.
Can email marketing meet GDPR requirements?
Yes, when set up correctly. We build consent-based sign-ups, clear unsubscribe links and preference centres, and meet GDPR and CAN-SPAM requirements on every send.
Do you handle the copy and design of each email?
Yes. Our copywriters and designers produce each email and flow in your brand voice, using mobile-first layouts tested in the main email clients.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one because they draw on the same data and follow the same plan.
AI Automation
Workflows that score leads, keep your CRM current and report on performance, with no manual copying of data.
AI assistantsLead qualificationCRM automationContent Marketing
Articles and assets that answer the questions buyers ask and hold rankings for years.
ArticlesLead magnetsEditorial plansConversion Rate Optimization
Testing grounded in research that gets more leads and sales from traffic you already pay for.
A/B testingCRO auditsLanding pages
Talk to the team
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. Each message is read by a senior specialist, who replies with a practical next step within one working day.
- No obligation
- A written plan within a week
- A reply inside one working day