312K
Representative exampleOrganic clicks
Ecommerce brand, New Zealand12 months
Performance Marketing & Paid Media
Performance Marketing Agency for Paid Media That Earns Its Keep
We manage Google, Meta, LinkedIn and TikTok campaigns against the figures that matter to your business, namely cost per acquisition, return on ad spend and qualified pipeline.
- Accounts run to CPA and ROAS targets agreed with you
- Conversion tracking checked before spend goes up
- Creative tests and landing pages come as standard
Book Your Free Growth Audit
Let us know what is slowing your growth. A senior specialist responds within one working day.
About Performance Marketing
What Is Performance Marketing?
Performance marketing is paid advertising judged by business results such as leads, sales and revenue, with reach and awareness treated as secondary. Each pound or dollar spent is traced to the result it produced, and budget shifts toward whatever performs.
Our PPC management covers far more than adjusting bids. Whether ads make money depends on accurate tracking, a clear audience strategy, convincing creative and landing pages that convert, so we manage all four together.
Because we are a digital marketing agency, paid media is joined up with SEO, email and CRO, so the visitors you pay for keep converting after the first click.
Key facts
- First step
- A free audit and written plan
- First deliverable
- Inside one week
- Contract
- Rolling monthly
- Reporting
- Live dashboard and a monthly call
- Owner
- A named specialist
Does this sound familiar?
Is Your Ad Budget Earning a Return?
Your ad spend is probably underperforming if you see the patterns below, which turn up in nearly every account we audit.
Costs rise while results stall
Spend keeps going up, yet leads and sales stay level and nobody can explain it.
Tracking nobody trusts
Ad platforms claim conversions your CRM cannot find, so each decision rests on weak data.
Stale creative
The same ads have run for months and results fade as audiences stop noticing them.
Budget stretched too far
Spend is split over so many campaigns and platforms that none gathers enough data to learn from.
Clicks that go nowhere useful
Ads lead to general pages that do not match the promise made in the ad.
Reports with no answers
Monthly PDFs packed with metrics, but no clear plan for lowering cost per acquisition.
What you get
What Does Our Paid Media Management Include?
Our paid media management covers the full funnel, run by specialists who are accountable for the results.
Google Ads management
Search, Performance Max, Shopping, Display and YouTube campaigns built around high-intent keywords and your most profitable products.
Meta and TikTok advertising
Prospecting and retargeting across Facebook, Instagram and TikTok, using audiences modelled on your best customers.
LinkedIn and B2B paid media
Targeting by account and job title to build B2B pipeline, with lead forms feeding straight into your CRM.
Conversion tracking and attribution
GA4, Tag Manager, conversion APIs and offline conversion uploads, so each platform learns from real sales.
Creative testing
A regular testing schedule for hooks, formats and offers, with fresh ad concepts from our own design team.
Landing pages and offers
Landing pages built for each campaign and tested to raise conversion rates, which brings down every cost downstream.
Our process
How Do We Manage Paid Media?
We manage paid media by fixing the foundations first and then scaling what works in measured steps.
- 1
Account and tracking audit
Week 1We examine account structure, wasted spend, audiences, creative and tracking accuracy, and log your baseline CPA and ROAS.
- 2
Strategy and targets
Week 2Agreed CPA or ROAS targets, a plan for channels and budget, and a roadmap for creative tests.
- 3
Rebuild and launch
Weeks 2 to 4We repair tracking, restructure campaigns, launch new creative and landing pages, and cut waste straight away.
- 4
Optimise and test
WeeklyWe adjust bids, budgets, audiences and creative each week and keep structured A/B tests running.
- 5
Scale and report
MonthlyBudget moves to proven performers, and a monthly review covers results, lessons and the next tests.
The first step costs nothing.
Receive the audit and written plan, then choose whether to go ahead with us.
Results we track
How Do We Report Paid Media in Revenue Terms?
We report paid media against the metrics below, which we manage accounts to and review each month.
- Cost per acquisition (CPA)
- ROAS (return on ad spend)
- Qualified leads and pipeline
- Conversion rate
- Customer acquisition cost
- Wasted spend removed
5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months43%
Representative exampleLower cost per lead
Healthcare group, United Kingdom4 months
Composite examples of this service working alongside others. We will replace them with named case studies once clients approve publication.
Tools and platforms
Which Tools Do We Use for Performance Marketing?
Where we can, we work inside the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- Google Ads
- Meta Ads
- TikTok
- Microsoft Advertising
- Google Analytics
- Google Tag Manager
- Looker Studio
- Google Merchant Center
All product names and logos belong to their owners and appear here only to show which tools we use.
Industries
Which Sectors Do We Deliver This For?
Buying habits differ by industry. We already have tested approaches for this service in the sectors below.
- Ecommerce
- Fashion
- SaaS
- Healthcare
- Dental
- Law Firms
- Real Estate
- Automotive
- Home Services
Why Scalelixa
Why Work With Our PPC and Paid Media Agency?
Targets set on the first day
We agree CPA or ROAS targets at the start and run the account against them every week.
Tracking set up properly
We fix measurement before raising spend, since optimising on bad data only speeds up costly errors.
Creative and pages made in-house
Our designers and developers turn out new ads and pages quickly, so tests never wait on assets.
No lengthy contracts
Rolling monthly terms and full ownership of your accounts. Clients stay because the results earn it.
How we can work together
Which Engagement Model Fits You?
We scope every engagement after the free audit, so your budget goes only to work that affects your numbers. Ongoing work runs on a rolling monthly basis.
Paid Media Audit
Suits: reviewing an account before switching agency
- Review of account structure and wasted spend
- Tracking and attribution check
- Assessment of creative and landing pages
- Action plan in priority order
- Most popular
Managed Paid Media
Suits: businesses with steady ad budgets
- Campaigns run on 1 to 3 platforms
- Weekly optimisation and testing
- Upkeep of conversion tracking
- Monthly performance review
Full-Funnel Growth
Suits: increasing spend across several channels
- Campaign management across platforms
- New ad creative every month
- Landing page builds with CRO
- Attribution and revenue reporting
Unsure which suits you? Begin with the free audit and we will suggest one.
FAQ
Common Questions About Performance Marketing
What clients usually want to know before this service begins.
What should our ad budget be?
The right budget depends on your market, margins and goals. During the audit we model a starting budget from realistic cost per click and conversion rates, then raise spend as campaigns prove profitable. Ad spend goes straight to the platforms and is separate from our management fee.
How soon will paid media show results?
Paid media is the quickest channel to move. Repairing tracking and removing wasted spend often lifts efficiency within weeks, and campaigns generally need four to eight weeks of data and testing to settle into stable, optimised performance.
Which ad platforms do you run campaigns on?
We manage Google Ads (Search, Performance Max, Shopping and YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok and Microsoft Advertising. We suggest platforms according to where your buyers spend their time.
Will we keep ownership of our ad accounts?
Yes, at all times. Your accounts, data, audiences and creative remain yours. We work through access permissions, so you keep everything if we stop working together.
Do you make the ads and landing pages yourselves?
Yes. Our designers create the ad creative and our developers build the landing pages, which lets us test faster and lift conversion rates instead of relying only on bid changes.
How do you differ from other PPC agencies?
We judge success by your cost per acquisition and revenue, repair tracking before increasing spend, and produce creative and landing pages in-house. All work runs on rolling monthly terms without lock-in.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one because they draw on the same data and follow the same plan.
Conversion Rate Optimization
Testing grounded in research that gets more leads and sales from traffic you already pay for.
A/B testingCRO auditsLanding pagesSocial Media Marketing
Organic and paid social that attracts the right followers and guides them into a single funnel.
StrategyContentPaid socialSearch Engine Optimization
Technical fixes, content and authority work that convert search demand into sales.
On-pageTechnical SEOLink building
Talk to the team
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. Each message is read by a senior specialist, who replies with a practical next step within one working day.
- No obligation
- A written plan within a week
- A reply inside one working day